Services
'We create copy that is crisp,
bold and engaging.'
Content Strategy
You can have the most carefully crafted copy in the world, but without a rock-solid content strategy it’s not going to fly. Let us help you chart a content strategy that will give your copy wings and ensure each word soars to achieve great things. Based on this strategy, you will systematically ensure relevant information reaches your target audience and realise the targeted effect, which can be anything from higher sales and better brand engagement to a change in perception. We’ll start by auditing your existing content and identifying your strengths and weaknesses – whether it’s your tone of voice, consistency of messaging or publication frequency. We’ll then create a content strategy that delivers the desired results. A winning strategy.
Advertising
Having a brilliant brand or product is one thing, putting its greatness into words is another. Crafting ad copy that works is what we’re all about. We write about benefits rather than features. We build in emotional triggers that spur readers into action. Active verbs keep the copy moving from the attention-grabbing headline to the spot-on pay-off. Our copy is so conversational that it looks easy to write, but it’s both hard work and a lot of fun. And it always pays off.
Corporate Communications
We bring decades of experience in corporate communications. We’ve had the privilege of helping some of the world’s leading companies with their English communications regarding some of the most high-profile developments, deals and transactions of recent decades. We provide a multilingual press coverage service that entails providing early morning summaries in English of articles about your company or a pending merger or acquisition published in foreign language newspapers. This gives you the strategic edge of knowing what the press is writing about your company and the tone of the coverage. We’re also on hand to write press releases, social media posts, Q&As – you name it. Time is of the essence in the modern world of corporate communications. That’s why we have the capacity to get your message out fast – in the correct tone of voice and using the right terminology.
Annual Reports
The annual report gives you a unique tool and opportunity to communicate and engage with stakeholders. It’s all about going beyond the numbers to get to the heart of your narrative. How you put your values, objectives and dedication into action to achieve objectives in the year under review. We produce engaging copy for your annual reports that provides interesting insights into your company and people. We’ll interview the people behind the numbers to give your company a human face. We’ve mastered the financial terminology and delve deep to grasp your company’s specific voice and manner. The result: annual reports that provide a factual account of developments, but that are interesting to read and never boring.
Websites
Visuals and graphics that make you go wow. Colours that reach out and grab you. More interactive features than you can shake a stick at. Written content that’s as dull as a doorknob. Isn’t that often the case? That’s a pity. Because the written and visual communications must dovetail to bring about maximum effect. That’s why we work with the visual guys during the development stage of your website to ensure the imagery and the words go together like birds of a feather. We make sure that each section presents a USP and takes your visitor on a journey through your site. A journey that is both visually stimulating and thought-provoking. Clear, compelling and creative web copy. Words that speak louder than pictures.
Speechwriting
It’s no wonder many people dread making speeches. A great speech can win hearts and minds and create a lasting connection. A not-so-great speech can bore and leave a bad impression. That’s why it’s smart to use our professional speechwriting service. We will craft a speech that is coherent and well-structured. Entertaining, meaningful and informative, always in the right tone of voice. A narrative that conveys your personality and sense of humour and that makes you come across naturally and confidently. A speech that’s right for the event and audience. And if you’re delivering a speech in English when it’s not your first language, we’ll make sure it’s free of tongue-twisters and that it sounds natural. So whether you’re speaking at an awards ceremony, an event or a press conference, count on us to help you speak with confidence. Yes we can.