Having a brilliant brand or product is one thing, putting its greatness into words is another. Crafting ad copy that works is what we’re all about. We write about benefits rather than features. We build in emotional triggers that spur readers into action. Active verbs keep the copy moving from the attention-grabbing headline to the spot-on pay-off. Our copy is so conversational that it looks easy to write, but it’s both hard work and a lot of fun. And it always pays off.